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Term and Services

Terms and Conditions

Welcome to Pureroot!

Pureroot is a firm registered under LLP and having its registered office at basement 17/10 old Rajender Nagar New Delhi 110060 (hereinafter referred to as the “PRF”, “we”, “us”, “our” and terms of similar meaning) has obtained the license and right to use their brand, the web-based applications including the website
(collectively referred to as the “Platform”).

These Terms govern your (hereinafter referred to as “you”, “your”, “User”, as applicable) access to and/or use of (either as a visitor or customer): a) including any sub-domains thereof (collectively, “Site” or “Platform”);

Sale of Products (as defined herein below) and provision of the Services (as defined herein below);

Provided by PRF from time to time.


  1. The Platform is a web based platform operated by PRF that enlists fruits, vegetables and such other products (“Products”) for retail sale and for the purchase of Products by Users from PRF exclusively for personal/non-commercial consumption and not for value addition, resale and/or any other commercial purposes, subject to these Terms.
  2. PRF shall provide the following services as part of the Platform:
    1. Registration of a User on the Platform;
    2. Enlisting various Products for retail/whole sale;
    3. Door delivery of such Products as may be ordered by the User on the Platform;
    4. Providing various payment modes to the User on the Platform for purchasing of the Products, including but not limited to Cash on Delivery, credit and debit cards of Mastercard, Visa, Rupay, etc., net banking, payment wallets etc.
    5. Providing discount coupons or promotional offers to Users as we shall deem fit at our sole discretion and subject to the terms of such discount coupons or promotional offers; and
    6. Any other services as we may deem fit. (The Services listed in sub-clause (a) to (f) above shall hereinafter be collectively referred to as “Services”).
  3. We may, from time to time, release new features on the Platform, or introduce other Products and/or Services. Any such additions/ amendments will be subject to these Terms as well as any additional terms and conditions that we may release for those specific Products, Services or features.


  1. You hereby expressly acknowledge and agree to be bound by these terms, policies and guidelines incorporated by reference in these terms, including the Privacy Policy , as may be amended from time to time in the manner as set forth herein below (“Terms”).
  2. You represent and warrant that:
    1. You are at least 18 (Eighteen) years old. if your age is below 18 years your parents or legal guardians can transact on behalf of you if they are registered users;
    2. You have the lawful authority and capacity to contract and be bound by these Terms;
    3. If you are accepting these Terms on behalf of a company, limited liability partnership or other legal entity, you have the authority to bind such entity to these Terms and, in such event, “You” and “Your” as used in these Terms shall refer to such entity; and
    4. You will comply with all applicable laws and regulations.
  3. These Terms are subject to change at any time without notice. To make sure you are aware of any changes, please review these Terms periodically. Continued use of the Platform or Services after any such changes shall constitute your consent to such changes.
  4. These Terms are published in compliance with, and is governed by the provisions of applicable Indian laws, including but limited to:
    1. the Indian Contract Act, 1872;
    2. the Information Technology Act, 2000 and the rules, regulations, guidelines and clarifications framed there under, including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011;
    3. The Information Technology (Intermediaries Guidelines) Rules, 2011; and
    4. Consumer Protection (E-Commerce) Rules, 2020.


  1. It is not mandatory to register to visit access and use the Platform. However, access to the Services is only available to registered Users. You need to register and create a user account (“Account”) to avail the Services on the Platform by providing, your name, email address, password and other contact details. By registering and creating Your Account on the Platform, You agree to:
    1. provide accurate, current and complete information as may be prompted (“Registration Data”) and maintain and undertake to update the same in respect of any changes;
    2. maintain the security of your password for the Account;
    3. accept all risks of unauthorized access to the Registration Data and any other information you provide to us;
    4. notify us immediately of any breach of security or any unauthorized use of your Account;
    5. receive promotional communication and newsletters upon registration. You may opt out either by unsubscribing in “Account” or by contacting the customer service;
    6. not authorize, assign or otherwise transfer your Account to any other person or entity or to let them operate through the account created and in no event use another User’s Account for any purpose or objective; and
    7. be responsible for all activity on your Account and to use and operate the same in accordance with applicable laws.
  2. We reserve the right to disallow, cancel, remove or re-assign certain usernames and permalinks in appropriate circumstances, as determined by us in our sole discretion, and may, with or without prior notice, suspend or terminate your Account, if activities occur on that Account which, in our sole discretion, would or might constitute a violation of these Terms, or an infringement or violation of the rights of any third party, or of any applicable laws or regulations. We may at our sole discretion restore access to your Account, at any time, pursuant to any suspension.
  3. You further agree and confirm that:
    1. in the event that a non-delivery occurs on account of a mistake by You (i.e. wrong name or address or any other wrong information) any extra cost incurred by PRF for re-delivery shall be claimed from You;
    2. You will use the Platform and the Service provided by PRF, for lawful purposes only and comply with all applicable laws and regulations while using and transacting on the Platform;
    3. You will provide authentic and true information in all instances where such information is requested of you. PRF reserves the right to confirm and validate the information and other details provided by you at any point of time. If upon confirmation your details are found not to be true (wholly or partly), it has the right in its sole discretion to reject the registration and debar you from using the Services and / or Platform without prior intimation whatsoever;
    4. You authorise PRF to contact you for any transactional purposes related to your order/Account. This authorization overrides any registration for DNC/NDNC (Do Not Call/ National Do Not Call);
    5. You are accessing the Services available on this Platform and transacting at your sole risk and are using your best and prudent judgment before entering into any transaction through this Platform;
    6. the address at which delivery of the Product ordered by you is to be made will be correct and proper in all respects; and
    7. before placing an order, you will check the Product description carefully. By placing an order for a Product you agree to be bound by the conditions of sale included in the item’s description.


  1. Upon creation of your Account, you shall be entitled to purchase any of the Products and avail the Services through the Platform in select geographies in India. We shall provide the Services vide our employees, agents, contractors and/or representatives (“Service Professionals”), based on the requirements of the User.
  2. Promotional offers: PRF may at its discretion run promotional offers on the Platform in respect of certain Products, subject to such terms and conditions as may be prescribed. All promotional offers shall be subject to the terms and conditions governing the same, as displayed on the Platform and/or communicated to you. The User hereby agrees and acknowledges that PRF shall have the sole discretion to run promotional offers, modify the terms and conditions governing the same and discontinue the promotional offers with no prior intimation to the User, at its sole discretion. The User shall have no right, claim or authority to dispute the continuance or discontinuance of promotional offers by PRF


  1. All the Products listed on the Platform will be sold at price displayed therein subject to any promotional offers. The prices mentioned at the time of ordering will be the prices charged. Although prices of most of the Products do not fluctuate on a daily basis but some of the commodities and fresh food prices do change on a daily basis. In case the prices are higher or lower on the date of delivery, additional charges will be collected or refunded, as the case may be at the time of the delivery of the order and will be reflected in the bill.
  2. You as a customer can cancel your order anytime up to the cut-off time of the slot for which you have placed an order either by cancelling it through the Platform or by contacting our customer service. For any permitted cancellations, we will refund any payments already made by you for the cancelled order. If we suspect any fraudulent transaction by any customer or any transaction which defies/violates these Terms or in case of non-availability of the Products, we may, at our sole discretion cancel such orders or for any reasons beyond the control of PRF including for reasons of logistical difficulties. For such cancellations, we will refund the payment, if any, made by you under the relevant order. Further, we will maintain a negative list of all fraudulent transactions and customers and would deny access to them or cancel any orders placed by them, at our sole discretion.
  3. Returns and Refund Policy: All our Users have the right to refuse the Product at the time of delivery, if due to some reason they are not satisfied with the quality or freshness of the Product. We will take the returned Product back with us and issue a credit for the value of the returned Products which will be credited to your PRFwallet or payment method. Certain Products which may not be eligible for returns will be marked as “Non-returnable” on the Product description section on the Platform, hence please checks the description before you place an order. If you wish to return a Product subsequent to the delivery of the Product in case the Product is spoilt or rotten, you shall raise a request for return/refund, within 1 hour of delivery of the product/Products, by sharing images of the items which you were dissatisfied with. We may, at our sole discretion take the returned Product back and grant credit or request you to dispose off the damaged Product. In any event, we shall issue a refund in lieu of the value of the returned Product to your PRF wallet / payment method. In the event of requesting for returns, please keep the Product in the original packaging. In addition, the Product must be unused, with all tags and packaging intact.
  4. The User represents and warrants that any credit or payment information it supplies is true, accurate and complete in all respects. In the event the User commits a breach in respect thereof, PRF reserves its right to either suspend/terminate the Services with immediate effect or terminate your access to the Platform.
  5. The User agrees and acknowledges that PRF uses third-party payment processors (“Payment Processors”) for any payments made on the Platform. The processing of all payments will be subject to the terms, conditions and privacy policies of the Payment Processors in addition to these Terms. The User further agrees and acknowledges that neither PRF nor any of its directors, employees, shareholders or other representatives shall be liable to the User under any circumstances for any direct, indirect, punitive, incidental, special or consequential damages that result from or arise out of use of the Payment Processors.


PRF grants you a limited, personal, non-exclusive, non-transferrable and non-sub licensable right to use the Platform and Services, solely for your own personal, non-commercial use, subject to the Terms. Your access and use of the Platform and Services is subject to the following representations and warranties:

  1. You may only access the Platform or Services using authorized and lawful means;
  2. We shall not be liable for any failure or default to provide access to the Platform on account of any failure or delay by you to register with the Platform for such access or due to any other reasons whatsoever;
  3. Any configuration or set up of the Devices for access to the Platform and the Services shall be your sole responsibility. “Device” means a device, usually electronic, that processes data according to a set of instructions, which may include but not restricted to workstations, personal computers, laptops, netbooks, personal digital assistants, tablets, and smartphones;
  4. We collect, store, process and use your information in accordance with PRF’s Privacy Policy available at (“Privacy Policy”). By using the Platform and/ or by providing your Personal Information (as defined in the Privacy Policy), you consent to the collection and use of the information you disclose to us, in accordance with the Privacy Policy;
  5. You will not take any action that interferes with, degrades or adversely affects PRP and/or the Services and/or the Platform;
  6. You will not use the Platform in a manner
    • that is prohibited by any law or regulation, or facilitates the violation of any law or regulation; or
    • will disrupt a third parties’ similar use;
    • violate or tamper with the security of the Platform;
  7. You will not use the Platform, or any portion thereof, to transmit, publish, post, upload, distribute or disseminate any inappropriate, harassing, abusive, defamatory, libellous, obscene, illegal or deceptive content;
  8. You will ensure that the Platform is not used to upload, post, transmit, or otherwise make available any content that contains a virus or any other form of malicious code or data that is likely or intended to have an adverse impact on, or provide unauthorized access to, the Platform or any other software, hardware, services or data;
  9. You shall not use any automated system, including but not limited to, “robots”, “spiders”, “offline readers”, “scrapers”, etc., to access the Platform;
  10. You will not attempt to gain unauthorised access to any accounts, Service Professionals’ information, computer systems or networks connected to the Platform, including but not limited to, names, addresses, phone numbers, or email addresses, copying copyrighted text, through hacking, or any other means, or obtain or attempt to obtain any materials or information through any means not intentionally made available to you;
  11. You will not use, misuse or misappropriate the Platform to develop, or to assist anyone in developing a competitive platform, service or for other competitive purposes;
  12. You will not copy, distribute, or make derivative works of the Platform in any medium;
  13. You shall not recruit, solicit, or contact in any form the Service Professionals for employment or contracting for a business not affiliated with PRP;
  14. You shall be solely responsible for (i) procuring and maintaining your network connections and telecommunications links from your systems to PRP’s data centres, and (ii) all problems, conditions, delays, delivery failures and all other loss or damage arising from or relating to your network connections or telecommunications links or caused by the internet;
  15. You acknowledge that from time to time, PRP may apply Upgrades (hereinafter defined) to the Platform, and that such Upgrades may result in changes to the appearance and/or functionality of Platform. You may be required to install certain Upgrades or updates to the software in order to continue to access or use the Platform, or portions thereof. “Upgrades” means new versions of, and updates to, Platform whether for the purpose of fixing an error, bug or other issue in the Platform or enhancing the functionality of Platform.


  1. As a visitor/user of the Platform, you agree to use careful, prudent, and good judgment when leaving feedback for other Users of the Platform. In the event the feedback violates these Terms, is inappropriate or violates propriety or privacy of another user, PRP, in its sole discretion, may take any of the following actions:
    1. delete your feedback or any of your postings;
    2. limit your Account privileges;
    3. suspend your Account; and
    4. report to law enforcement authorities any actions that may be illegal, and any reports it receives of such conduct. When legally required or at the PRP’s discretion, PRP will cooperate with law enforcement agencies in any investigation of alleged illegal activity on this Platform.
  2. Reporting inappropriate use of feedback: You may contact PRP regarding any inappropriate use of feedback via-email at
  3. PRP does not and cannot review every posting made on the Platform. These Terms do not require PRP to monitor, police or remove any postings or other information submitted by you or any other user and PRP shall not be responsible for any ensuing liability.


  1. PRP ,PRP’s suppliers and other licensors, as the case may be expressly reserve all the intellectual property rights in all text, programs, products, processes, technology, content and other materials, which appear on this Platform including the trademarks, logos and service marks displayed on the Platform (“Marks”). You hereby acknowledge that any and all of the intellectual property rights (including but not limited to all copyright, patent, Marks, etc.) and other proprietary rights in and in relation to the Platform including without limitation any derivatives, improvements or modifications which ownership is directly attributable to PRF or its licensors as the case maybe (expressly excluding any information which belongs to a User or other third party) and any suggestions, ideas, enhancement requests, feedback, recommendations or other information provided by you or any other party relating to the Platform or the Services shall vest wholly completely and fully with PRF or its licensors throughout the territory of the world and you shall have no right or claim to such intellectual property in any manner whatsoever. All rights, including copyright, in this Platform are owned by or licensed to PRF . Any use of this Platform or its contents, including copying or storing it or them in whole or part, other than for your own personal, non-commercial use is prohibited without the permission of PRF. You may not modify, distribute or re-post anything on this Platform for any purpose. All software used on this Platform is the property of PRF and its provider CLT TECHNOLOGIES AND EDU-publishers PVT LTD or its licensees and suppliers and protected by Indian and international copyright laws. The contents and software on this Platform may be used only as a shopping resource.


  1. By accepting these Terms and using the Platform and/or availing the Services, you agree that you shall defend, indemnify and hold PRF, its OWNERS, employees, shareholders, officers and other representatives harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including attorneys’ fees and costs) arising out of or in connection with:
    1. Misuse of your access to and use of the Platform and/or the Service;
    2. any loss or injury to PRF’s representatives, Service Personnel or Products resulting from or attributable to your acts or omissions;
    3. your violation or breach of these Terms or any applicable law or regulation;
    4. Your violation of any rights of any third party; or
    5. any and all third-party claims based upon
    1. the content of any communications transmitted by you; and/or
    2. transactions undertaken by you.


  1. PRF hereby explicitly and specifically disclaims any and all representations, warranties or guarantees in respect of the Platform and/or the Services, whether written, oral, expressed or implied including, without limiting the generality of the foregoing, any warranty of merchantability, quality or fitness for a particular purpose.
  2. You acknowledge and undertake that you are accessing the Services on the Platform and transacting at your own risk and are using your best and prudent judgement before entering into any transactions. PRF makes best efforts to display available Products, including in respect of their colour, size, shape and appearance, as accurately as possible. However, the actual colour, size, shape and appearance may have variations from the depiction on your mobile/computer screen and PRF shall not be responsible for any variation.
  3. The Platform is provided strictly on an “as is” basis. Notwithstanding anything contained in these Terms, PRF does not warrant that any Platform:
    1. will perform error-free or uninterrupted, or that PRF will correct all or any errors or defects;
    2. will operate in combination with the Devices, or with any other hardware, software, systems or data not provided by PRF,
    3. will meet the User’s requirements, specifications or expectations or that the Services will be available at any particular time or location, uninterrupted or secure.
  4. PRF reserves the right at any time and from time to time to modify or discontinue, temporarily or permanently, the Platform and/ or the Services (or any part thereof) with or without notice and in its sole discretion. You agree that PRF shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Platform or the Services.
  5. PRF shall not be liable to You for any delay or failure in performance of the Services and or supply of Products arising out of a cause beyond its control and without its fault or negligence. Such causes may include, but are not limited to fires, floods, earthquakes, strikes, unavailability of necessary utilities, blackouts, acts of God, pandemics, acts of declared or undeclared war or acts of regulatory or governmental agencies, etc.
  6. The User acknowledges that PRF does not control the transfer of data over the communications facilities, including the internet, and that any Platform may be subject to limitations, delays, and other problems inherent in the use of such communications facilities. PRF shall not be responsible for any
    1. delays, delivery failures, or other damages as a result;
    2. issues related to the performance, operation or security of any Platform that arise from the User’s content or third party content.
  7. PRF does not make any representation or warranty regarding the reliability, accuracy, completeness, correctness, or usefulness of third party content, and disclaims all liabilities arising from or related to third party content.
  8. We are not responsible for disputes, claims, losses, injuries, or damage of any kind that might arise out of or relate to conduct of the Users and the Third Party Sites, including, but not limited to, any User's reliance upon any information provided therein. The Third Party Sites and us are independent contractors and neither party has authority to make any representations, warranties or commitments on behalf of the other.
  9. You agree and understand that the you shall be responsible for ensuring compliance with the terms of use, guidelines, operating rules and policies of Third Party Sites. Further under no circumstances shall PRF be liable to you or the Third Party Sites for the services provided by such Third Party Sites to you. In the event of any conflict between these Terms and any of the terms, conditions and notices contained in any Third Party Sites, the contents of these Terms shall prevail.
  10. We are not responsible for the content, accuracy or opinions expressed in any Third Party Sites, and such Third Party Sites are not investigated, monitored or checked for accuracy or completeness by us. Inclusion of any linked Third Party Sites on Our Platform does not imply approval or endorsement of the Third Party Sites by us.


  1. In no event shall PRF or anyone else involved in administering, distributing or providing the Platform an/or Services be liable for any direct, special, exemplary, consequential, incidental, punitive or indirect damages including without limitation damages for loss of profits, goodwill, use, data or other intangible losses, that results from the use of, or inability to use the Platform and/or Services. PRF or anyone else involved in administering, distributing or providing the Platform and/or Services further explicitly disclaim any and all liability for any the following:
    1. errors, mistakes or inaccuracies of the content displayed on the Platform;
    2. personal injury or property damage of any nature whatsoever, resulting from our Services or for any alleged or actual damages or loss of valuables at the location;
    3. the acts or omissions of our representatives performing Services on our behalf;
    4. any failure or delay in the Services;
    5. any loss or damage arising out of your failure to adhere to your obligations under the Terms.
    6. user content or the defamatory, offensive, or illegal conduct of any third party;
    7. viruses, computer viruses or other harmful, disabling computer code, computer instructions, circuitry or other technological means whose purpose is to disrupt, damage or interfere with any computer and communications facilities or equipment (“Harmful Code”) that may be transferred to your Devices when accessing the Platform. By way of clarification, Harmful Code shall include, without limitation, any code containing viruses, Trojan horses, worms or like destructive code or code that was intentionally written to self-replicate. You are advised to obtain and use appropriate anti-virus and security software and to take all other appropriate measures to safeguard the integrity of your Devices.
  3. In no event shall PRF or anyone else involved in administering, distributing or providing the Platform and/or Services be liable to you for any claims, proceedings, liabilities, obligations, damages, losses or costs for an amount exceeding the money charged by PRF from the User for purchase of the Products pursuant to an order under which such liability has arisen and been established.


  1. These Terms will continue to apply until terminated by either you or us as set forth below.
  2. Termination by You: If You wish not to be bound by these Terms, you may terminate your relationship with us by
    1. not accessing the Platform; and/or
    2. deleting Your Accounts (if any).
  3. Termination by Us: PRF may at its discretion and at any time with or without notice, terminate or suspend the Terms, with or without cause if:
    1. You breach any of the provisions of the Terms, the Privacy Policy or any other terms, conditions, or policies that may be applicable to you;
    2. PRF is required to do so in accordance with law; or
    3. PRF has elected to discontinue, with or without reason, access to the Platform and/ or the Services (or any part thereof) either in general or specifically to you.
  4. PRF shall not be liable to you or any third party for any such termination.


  1. Once your Account has been terminated, any and all content will be irretrievably deleted by us, except to the extent that we are obliged to maintain or permitted to retain in accordance with law.
  2. All reward points, offers and discounts accrued to your Account, if any, shall automatically terminate.
  3. The licences granted to you in terms of these Terms shall stand terminated effective immediately.
  4. PRF, in its sole discretion, may initiate appropriate legal proceedings against you, if necessary.
  5. Termination shall not affect your liability or obligations arising prior to such termination and any and all amounts and charges payable by you pursuant to access or use of the Platform and/or Services shall become immediately due and payable.


  1. To the extent that anything in or associated with the Platform is in conflict or inconsistent with these Terms, these Terms shall take precedence and prevail. Our failure to enforce any provision of these Terms shall not be deemed a waiver of such provision nor of the right to enforce such provision. Our rights under these Terms shall survive any discontinuance of the access or use of the Platform and/or Services;
  2. These Terms together with the Privacy Policy shall constitute the entire agreement between you and PRF; and
  3. If any provision of these Terms is held to be invalid or unenforceable, such provision shall be struck and the remaining provisions shall be enforced to the fullest extent under law.


  1. If there is a grievance or concern in respect of these Terms or the Services provided by PRF or purchase of the Products, you are requested to email us details of the same at . Any concern shall be sought to be addressed by PRF and in the event of any dispute, You and the PRF shall endeavour to amicably resolve the dispute.
  2. These Terms shall be governed and construed under the laws of India and the courts of NEW DELHI shall have exclusive jurisdiction.


  1. PRF has constituted appropriate grievance redressal mechanism within the organization to resolve any grievances of the Users. PRF has designated an officer to redress the genuine grievances of the Users, the details of whom are stated herein below (“Grievance Redressal Officer”).
  2. In the event of any clarifications/queries/complaints/grievances in respect of the Products, Services and or the Platform provided by PRF, you shall first direct the same to the customer care center by phone at +91- 9205524145 or by email at . In the event you are not satisfied with the assistance or response provided by our customer care, you shall then direct any such grievances pertaining to the Services and/or the Products and/or the use of the Platform, to the Grievance Redressal Officer of PRF who shall ensure that genuine grievances of the Users are redressed promptly. The Grievance Redressal Officer shall endeavor to acknowledge the receipt of any complaint within 48 (forty-eight) hours and redresses the complaint within 1 (one) month from the date of receipt of the complaint.


  1. Fresh or Free will be applicable for the following categories only
    1. Indian SEASONAL
    2. Cut and ready
    3. PRF Combo
    4. Fruits (Note : Fruits ripen over time. Not ripe fruit cannot be considered as not fresh fruit.)
  2. Fresh or Free offer is valid for the SELECTED pin-codes in DELHI TILL 30 sep 2021
  3. Fresh or Free offer would be available for consumers purchasing on online on the “pure root” mobile app only
  4. Fresh or Free offer is valid from September 30 2021
    1. Lack of freshness in ‘greens’ would be indicated by commonly understood attributes such as wilting, drying, dis-coloration.
    2. Lack of freshness in ‘fruits’ would be indicated by commonly understood attributes such as Fermented smell emanating from the fruits, when over ripe, sogginess, emergence of off-colour spots on the surface of the fruit.
  5. PRF will refund those items which are not deemed fresh by the customer.
  6. Customer can check the produce during delivery and return those Items which they think is not fresh. Our delivery staff is trained to handle such returns.
  7. To avail of the ‘Fresh or Free’ offer for deliveries which have been accepted by the customer, all complaints must be raised with pictures ( mandatory) within the following timelines :
    1. 1 hours of delivery for Greens
    2. 24 hours for all fruits since fruits may take slightly longer to ripen.
    3. For Mangoes, please ensure that you store it in the box packaging that you receive them in along with paddy straw for it to ripen evenly.
  8. Complaints can be escalated on +91-9205524145 or cc@deep- from 9am – 9pm. Please allow up-to one working day for a response.
  9. While all complaints will be considered in good faith and the intent would always be to take a decision in favour of the customer, PRF reserves the right to defend it’s produce quality on a case-to-case basis.
  10. PRF reserves the right to stop, change the terms and conditions of the Fresh or Free campaign without notice.


  1. For payments made using online methods, refunds requests which have been accepted will get reflected within 3-5 working days in PRF WALLET of associated account. (PR) Referral Program

  1. PR Referral Program is a reward initiated by PRF for encouraging eligible users to refer the PF to their friends and family and earn cashback in their PF wallet. The cashback added can be tracked in the “Wallet” tab under “My Account”
  2. Each eligible user (“Referrer”) is provided with a referral code, which he/she may choose to share with their friends and family. 3. Each new user (“Referred”) downloading the DR App shall use the referral code received by the Referee during the sign-up process. If the Referred user fails to use the referral code during sign-up, they will not be eligible for the cashback benefit.
  3. The Referrer will get cashback in their wallet post successful delivery of the first order of the Referred user. The cash-back value credited is the first order value of the Referred user, capped at INR 100.
  4. Each Referrer can refer any number of users, however the Referrer can earn cashback for only a maximum of 10 successful referred users in a calendar month.
  5. It is recommended that users must refer and distribute the referral codes only to people known to them personally and have consented to receive such referral code. Users must not send bulk and spam emails to distribute the referral code nor must users post it on any public platform for distribution to strangers.
  6. For the purpose of these terms and conditions “Eligible User” shall mean such users as may be indicated by PRF from time to time. At the time of reading this, all users who have installed PF qualify as “Eligible User”
  7. In case of any issue pertaining to the eligibility to refer or be referred or the benefits of referral accrued, decision made by PRF shall be final and binding. For any issue pertaining to receipt of cashback in the wallet, please write to
  8. Wallet cashback in PR can be redeemed for purchases only on PR app. It cannot be transferred to other users of PR or any other platforms. At the time of reading this, there are no limits on cashback wallet usage i.e. your entire next order can be via balance in the cashback wallet.
  9. PRF reserves the right to terminate the PR Referral Programme or modify these terms at any point in time, without notice to users.
  10. These terms are in addition to and not a substitution for the terms and conditions on the PUREROOT.IN or other product(s) / service(s) specific terms and conditions. Further, these terms shall be governed by and constructed in accordance with the laws of India without reference to conflict of laws principles and disputes arising in relation hereto shall be subject to the exclusive jurisdiction of courts at Delhi.

Details of the Grievance Redressal Officer:

Designation: Grievance Redressal Officer


Phone: 9205524145

Address: Basement, 17/10 old Rajender Nagar, New Delhi 110060